Facebook & Instagram Ads KPIs Spreadsheet Template

Connected to: Facebook Ads, Instagram Ads, Facebook Page, & Facebook Posts

An Automated spreadsheet report that pulls all of your Facebook Ads and Instagram Ads data into a dashboard view, a month-over-month (MoM) view, and a week-over-week (WoW) view. This template alone has saved marketers over 40 hours a month so far.

Template Screenshots

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Ads Snapshot WoW
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Page Report WoW
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Notes on the Facebook and Instagram KPIs Spreadsheet Template

We have surveyed hundreds of marketers and advertisers to put together the best practice Facebook and Instagram Ads KPI spreadsheet to help you structure and view your paid and organic Facebook and Instagram data. You can add as many Facebook accounts as you wish. It's as easy as adding a new spreadsheet tab or even copying/moving an already established tab and then referencing spreadsheet cells in your formulas. No programming required. The template includes an instructions tab to walk you through it. If you require any additional help, visit or you can contact the template author via

Individual Campaign Report Tab

Marketers are often testing different campaigns at a time to quickly iterate on the most successful ones. This is why we provided an individual campaign report tab. This tab combines data from Google and Facebook. Feel free to use it for tracking individual campaigns or share it with your clients who want access to an individual campaign. All you have to do is edit the Campaign Name.